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This tutorial is the second page of 3
on looking at ways of increasing traffic to your website and making sure
you and your site is ready, and search engine ready.
This is the view of one person who has
had some success with site promotion and may not be the view shared by
others. For the purpose of these tutorials we will use a network site of
Big Resources Inc. called A1 JavaScripts, of course this is an easy site
to use as it exhibits and allows you to download stuff (javascripts) for
free, and "free stuff sites" are always going to be very popular compared
to a private site that sells pocket knives for example, however the basic
principals apply for both and infact all sites.
So if you have read Part
One, lets get straight into it. - Understanding Meta Tags.
You should have at least heard of meta tags, these are the tags that are
located inside the <head></head> tags of your html document, a basic
example looks like this:
<head>
<meta
http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta
name="Author" content="123webmaster.com">
<meta
name="GENERATOR" content="Mozilla/4.73 [en] (Win98; I) [Netscape]">
<meta
name="Description" content="Site Promotion">
<meta
name="KeyWords" content="Site promotion">
<title>Site
Promotion</title>
</head> |
Search engines work in a lot of different
ways, and we have to try and prepare the best we can for them. A search
engine uses what is called a spider that looks at your site and lists it
on the information that it finds. One type of search engine reads your
meta tags (above), and providing we get these right, the rest of the search
engine spidering methods should fall into place.
So this is one way of getting the most
out of them.
We are going to deal with the 3
most important parts here, the Title, Description and Keywords.
First we better mention a word about "spamming",
normally we associate this with email, but yes, you can spam search engines
also, and this is a major "no no" that can get your site banned from being
indexed (spidered and listed). This can be done in 2 main ways, the first,
most common way is by submitting your site to often in a short period of
time and we will touch on this later on. The other way, is by having too
many characters in your description and keywords.
Lets
look at our limits. it is recommended:
Your title be no more
than 100 characters long.
Your Description should
be no more than 200 characters.
Your Keywords should
be no more than 1000 characters. |
Now you're thinking, "how do I find out
if I have to many and do I have to count them all?"
Don't worry, we will get to that, lets
make them first.
Ok, here you probably need to know and
remember one word. "RELEVANCY". (Your tags must be relevant
to the content of your site to be successful). This can not be
stressed enough. Content is another very important word.
To make your tags, you can use an online
Meta Tag Creator and all you need to do is copy and paste the tags
inside your <head></head> if you need to.
Our Title Tag.
This should include the title of your
site and contain a brief description, the more descriptive the better.
Example: A1 JavaScripts
- The home to enhance your website - free javascript, dhtml, tutorials,
tools and more.
This is infact 101
characters in length including tabs, spaces and carriage returns and does
actually carry a warning. However, you can see the relevant words
relating to the site.
Our Description.
This should be a good description of your
site, similar to the one you thought up in Part
1 of this tutorial.
Example: A site containing
a large amount of FREE quality JavaScripts including a DHTML section, tutorials,
forum and online tools, well presented including examples of each script.
This Tag is 172
characters in length including tabs, spaces and carriage returns, so it
could actually be a little bigger, however, it is still descriptive and
remains within the safety limits.
Our Keywords.
This is the "biggy" !! There is a few
important things to remember here.
a). Cover all your bases, some suggest
dividing your keywords by commas, others say spaces, so use both. IE: tutorials,
tools, forum, etc (do not use words like "etc.")
b). Do not enter a single keyword
any more than 3 times.
IE: random banner,
random
quote, random midi, etc. This is an easy thing to make a
mistake doing when you are allowed up to 1000 characters. This can stop
a search engine spidering your tags.
c). Some search engines will stop spidering
your mega tag keywords if they find a 2 letter word so try an avoid using
them.
d). Make sure your keywords relate
to the content on your page. |
Ok, are you ready for it?
Example: A1 JavaScripts
contains many javascripts, tutorials, online tools and DHTML section including
full working examples. Frame breaker, no right click, bookmark, random
midi, clocks, cookies, rotating text, spinning, scrollers, search engines,
meta tag makers, status bar, shooter photo gallery, plugins, glowing ,
latest, links, user information, banner, rotator, browser type, history,
day of the week, hard drives, number of visits, ip grabber, background
freezer, changer, cursor type,moving eyes, rainbow text, random background,screen
shaker, jump to, mouse over, button, dropdown menu, backbutton, site redirect,
midi control, random link, rotator, banner, open close window, forward
backward button, email me form, auto start hidden, scrolling , backward
text, link chooser, scroller, bubble , action , complex clock, CDmidi,
countdown, Java Scripts, shuffle, flying image, viewer, last updated, floating
menu, scrolling, password
This is 944
characters long. (room for improvement, but within safety limits.)
Note:
No single word is used 3 times or more. But wait you say, there are 2 lettered
words!!, that is correct, there are, but although divided by a space, they
are not alone but part of the name of a script, so therefore are relevant
and are important to include.
IE: no
right click, ip grabber, jump to,
email me form.
All these words correspond to words on
the page and content of the site. You will also see that the first
words tie in with the description, making the description more relevant
to
the keywords.
SITES USING FRAMES
Sites using frames actually have an advantage,
put your keywords, description in the head of your index page ( or page
that contains your frameset - skeleton page) as you would normally, and
load your page up with all words relevant to your site. As these
will not be seen by any browser, make them as small as possible to take
up less space (k) and keep it fast loading. This is what the search spider
will read when it compares your content to your keywords. The result
will be a better relevancy due to the amount of words you can cram in that
you normally couldn't on a non - frames site because they would be seen.
Result:-
A
Basic Search Engine Result.
A1
JavaScripts - The home to enhance your website - free java
A site containing a large amount of FREE quality JavaScripts including a DHTML section, tutorials, forum and online tools, well presented including ex
http://www.a1javascripts.com |
Don't worry if it is cut off, another search
engine will probably include more.
Here is A1 JavaScripts listing at Yahoo.
A1
JavaScripts
- The home to enhance your website - free javascript, dhtml, tutorials,
tools and
more - A site containing a large amount of FREE quality JavaScripts
including DHTML section, tutorials, forum and online tools, well presented including examples of each script.
--http://www.a1javascripts.com/
Ok, we have learned how to make our meta
tags and what the result is going to be, lets look at getting it right
and improving our ranking. Lets move on to Part 3.
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