This tutorial is the third page of 3 on
looking at ways of increasing traffic to your website and making sure you
and your site is ready, and search engine ready.
This is the view of one person who has
had some success with site promotion and may not be the view shared by
others. For the purpose of these tutorials we will use a network site of
Big Resources Inc. called A1 JavaScripts, of course this is an easy site
to use as it exhibits and allows you to download stuff (javascripts) for
free, and "free stuff sites" are always going to be very popular compared
to a private site that sells pocket knives for example, however the basic
principals apply for both and infact all sites.
So if you have read Part
One, and Part 2, lets get it right,
check it and submit our site.
We have covered meta tags and their use,
most search engines use some variation or part of these when spidering,
however we will briefly touch on the ones that don't. Remember in Part
2 we mentioned covering all of the bases, and this is basically what we
have done, as these other search spiders will read the content of
your page and use the first few lines it finds as your description, therefore
we should make sure that our first 15 to 20 words should be a description
or brief overview of what the site is about. This is an example of what
that entry will look like.
So now lets look at what we have. Lets
look at those important words again.
Relevancy and Content.
a). Your Title.
The information your title contains is relevant to:
1). The Description
2). The Keywords
3). The Content
b). Your Description.
The information contained in your description is relevant to:
1). The Title
2). The Keywords
3). The Content
c). Your Keywords.
The information contained in your keywords is relevant to:
1). The Title
2). The Description
3). The Content
d). Your Content.
The information contained in your content is relevant to:
1). The Title
2). The Description
3). The Keywords
Ok, now you see what you have just done,
you have tied all of your main page that will be looked at by search engine
spiders together and have made it a pretty strong page.
Most search engines will rank you page
based on the content and the relevancy of your keywords,
and description. (Yes, there are those words again.)
If you do this right, this will get you
a place in the first few pages of most search engines, and quite possibly
within the first 10.
A few other search engines will rank you
by the amount of traffic you receive or by how many other sites are linking
to your site, in the case of these if you are a new site, you can't do
much about it but wait until you have built up your partners and linking
sites etc. Then hopefully you will climb the ladder the next time you submit
your site.
So, we are ready
to submit our site....we think.
Lets run a few checks, there are some
good online tools you can use to check your site, unfortunately they are
not up to date, but they can still provide some useful information.
The first is Scrubby.
Go to the bottom of this page and enter
your url, it will analyze it and present you with the results. This recommends
lower characters that what we are using, but it gives you a good result
of how many characters you are using and if our keywords have been repeated
more than 3 times. (discussed on page
2)
The next check tool we can use is Meta
Medic. (Highly Recommended)
Go to the bottom of the page and enter your url.
This excellent analyzer will tell you the total size of your tags, Space
Utilization, Highest Repeated Keyword Count and (get ready for it), Keyword
relevancy
to
page content.
Lets Do It.
You're now prepared to submit your site to search engines.
What's left?
You haven't got time to sit back, now
you have the hard work on building the content on your site. Altavista
can list your site in 24 hours, here is an idea of a few others.
1-2 weeks: Infoseek.
2-4 weeks: Excite, HotBot, Lycos, Webcrawler.
6-8 weeks: Yahoo.
DO NOT submit your site any more often
than every 6 - 8 weeks if you a changing your content often, as this is
considered as spamming and can get your site banned by some search engines.
So don't bet on your traffic doubling overnight,
you have only just began...
